Analysis firms
Tell you what AI says
Thousands of test questions and a long report on how the assistants see you. Then the work is yours, and no one promises a result.
AI visibility · paid per visitor
Get recommended by AI. Pay for the visitors it sends.
When your buyers ask ChatGPT, Perplexity, Gemini or Google’s AI Overviews who to choose, there should be a page about you worth quoting. We build and run those pages. After setup, you pay only for the visitors they bring in.
After setup: no visitors, no invoice.
connect.yourbrand.com
Example data
- 10:42:18ChatGPT/compareCounted
- 10:41:55Perplexity/pricing-guideCounted
- 10:41:31Perplexity/pricing-guideRepeat
- 10:40:47AI Overviews/how-to-chooseCounted
- 10:40:12Gemini/alternativesCounted
- 10:39:58Copilot/faqBot
- 10:39:20Claude/compareCounted
Visitors1,284
Filtered out212
Bill at $0.50$642.00
Where your buyers ask now
- ChatGPT
- Perplexity
- Gemini
- Google AI Overviews
- Microsoft Copilot
- Claude
Why us
Search moved into the answer. Someone has to do the work.
Ask an assistant for a good accounting firm or the best project tool for a small team, and you get a short answer with a few names. Being one of those names is the new page one. Most of the market will either tell you about it or sell you articles.
Placement shops
Sell you articles and links
Publishers and placements, paid up front. You pay the same whether one visitor arrives or none.
PurePerformance
Ship it, then get paid per visitor
We build the pages and make the fixes ourselves. After setup, we bill per visitor they bring in. If nothing arrives, you don’t pay.
Our edge
We don’t just study AI. We study what AI is built on.
An AI answer is the last step in a long chain. Before a model can quote a page, a crawler has to find it, an index has to keep it, and a search tool has to surface it. That machinery has run the internet for decades. Most AI visibility work only looks at the answer.
Crawl
A crawler finds the page.
Index
An index decides to keep it.
Search
A search tool surfaces it.
Model
The model reads it and picks what to use.
Answer
Your name appears, with a link.
A typical report stops hereVisitor
Someone clicks through. This is what you pay for.
The best of the field
We bring together what the leading players in AI search and SEO have already worked out, so you start from the front of the field.
Reverse engineered, layer by layer
Then we go further, working out how each model behaves and how the crawlers and indexes underneath it decide what gets found.
Measured in visitors
All of it points at one number: real people arriving on your pages. That’s also how we get paid.
How it works
From audit to visitors.
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01
Audit
We ask the assistants the questions your buyers ask and see who gets named, which pages get quoted, and why. You see exactly where you stand against competitors. See the tools behind it.
-
02
Build
We build pages that answer those questions, enriched with data that’s hard to find anywhere else, so they’re the pages worth quoting. They live on a subdomain we run for you.
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03
Get found
We get those pages found, trusted and cited by AI assistants and AI search, and keep tuning them as the answers change.
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04
Pay per visitor
Every visitor is logged in your ledger. At month end you pay for the real ones. That’s it.
The toolkit
Six tools behind the audit.
Each one hands something concrete to the next. Here’s what each tool tells you. How they work stays with us.
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01
Brief
What you want to be known for, and why.
You getThe topics and trust signals you want AI to repeat about you.
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02
Question map
What your buyers ask, and what the assistants go looking for.
You getA map of your market as each major model sees it.
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03
Priority matrix
What AI actually takes from a page.
You getWhat each assistant picks up on a page, and what it skips.
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04
Search-engine sweep
The search tools behind the answers, in one view.
You getWhere you show up, and who shows up instead, across all of them.
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05
Crawl and index model
How pages in your market get found and kept.
You getWhat the crawlers and indexes favour for a business like yours.
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06
Plan
What to change, and in what order.
You getA plan across three fronts: crawling, indexing and page structure.
Want to see it on your own brand? Book an audit.
What counts as a visitor
You only pay for visitors you can see.
We host the pages, so we count every visitor directly. The rules are short, and every row is in your ledger.
- It lands on your pages. Visitors to the pages we built and run for you, on a subdomain like connect.yourbrand.com. Your main site isn’t touched.
- It’s a person, not a bot. Crawlers, AI fetchers, link previews and automated traffic are filtered out before anything is counted.
- It’s counted once. Repeat page loads from the same visitor in the same session are one visitor.
- You can check it. Each visitor shows time, source and page. If a row looks wrong, we look at it together.
- You set the ceiling. Put a monthly cap on the bill and it never goes over it.
Visitor #48213
Example
- Source
- chatgpt.comAI answer
- Page
- /compareYour pages
- Agent
- Safari · iOSHuman browser
- Session
- First viewNot a repeat
Counted
$0.50 added to this month
Pricing
Pay for setup once. After that, only for visitors.
That’s where the name comes from. Once the pages are live, everything you pay for is a result.
01 · Optional first step
AI Visibility Audit
$1,500 fixed price
A clear picture of how AI assistants talk about you today, and what to fix.
- Your buyers’ questions tested across the major assistants
- Who gets named and quoted instead of you
- A fix list: who does what, and what access it needs
- Yours to keep, whether or not you continue
02 · One-time
Setup
$200 per hour
We build your pages and get them in front of the assistants.
- Hours scoped and agreed before we start
- Pages built and hosted on a subdomain we run for you
- Content enriched with hard-to-find data
- One DNS record from you. Nothing to install.
Pure performance
03 · Monthly, after setup
Per visitor
from $0.50 per visitor
Priced per topic against what the same click costs on Google Ads.
- Pay only for real visitors to your pages
- A live ledger you can check any time
- A monthly cap, so the bill never surprises you
- No visitors, no invoice
Prices in USD. Per-visitor rates depend on your market and search terms. Want ongoing reporting on how AI talks about you? Ask about monthly monitoring.
FAQ
Straight answers.
What is AI visibility?
How often, and how favourably, AI assistants mention and link to your brand when people ask questions in your space. It’s the AI-era version of ranking on Google, except the answer usually names only a few options.
Can you guarantee we’ll show up in ChatGPT?
No one can, and anyone who promises it is guessing. Assistants change their answers all the time. That’s why, after setup, we bill per visitor: if the pages don’t bring people in, you don’t pay for them.
How is the per-visitor price set?
Per topic, against what the same click would cost you on Google Ads. Expensive search terms cost more per visitor, cheaper ones less. Rates start at $0.50.
What do we need to do?
Add one DNS record so the pages can live on a subdomain like connect.yourbrand.com, and give us someone to ask about your business. There’s nothing to install on your main site.
How do you count visitors?
We host the pages, so we see every visit directly. Bots, crawlers and repeat page loads are filtered out, and every counted visitor appears in your ledger with time, source and page. See what counts as a visitor.
How do we get started?
Book an audit, or ask for a setup estimate. Either way we’ll tell you honestly whether this makes sense for your market.
Find out what AI says about you.
Send us your website and who you compete with. We’ll come back with how the assistants describe you today, and what it would take to change that.
Prefer email? contact@pureperformance.ai